Semiotic Battles!

Now that BOTH parties are rallying around the theme of CHANGE, I've often wondered how McCain is going to effectively battle Obama AFTER appropriating a message that Obama has been preaching for a year and a half. Talk about imitation being the highest form of flattery....

As a communications professor, who is in the middle of teaching a course on the fundamentals of mass media, I'll inject a bit of "academic objectivity" here. Robert Greenwald (and BravenView films) have constructed a collage of media clips in the video production above. In doing so, they have SELECTIVELY chosen particular clips and organized them in a manner which reinforces a particular position. Let's see how the producers at Fox News "play the game." Watch below:



Is one symbolic argument more logically sound than the other? Is the content of one production more relevant than the other? What are your feelings? Please comment.